Global consumption hours were up meaningfully in Q4 on a Y/Y basis. This spurred more than 50 million shares of Wrapped stories and cards and a considerable amount of platform consumption on our three personalized playlists, with the latter driving 8% of total consumption hours on December 3, the day after launch. In total, more than 90 million users engaged with Wrapped content this year (vs. Within the first 24 hours of launch, the campaign exceeded the total engagement numbers for all of 2019. This year focused on engaging new audiences by demonstrating the power of listening to connect, celebrating and supporting our creator communities in a meaningful way, and evolving Wrapped to deliver a more purposeful and personal experience for our users. On December 2, 2020, we launched the 6th annual year-end Spotify Wrapped campaign.
Based on the behavior we see when users first join Spotify, we are confident that podcast usage has been a factor in the accelerated net additions. our forecast driven by successful marketing campaigns. In Q4, we added 25 million MAUs and benefited from faster growth in India, US, and Western Europe, with India serving as a notable source of upside vs. For the full year, net additions accelerated to a record 74 million compared to 2019 net additions of 64 million. We continued to see healthy double digit Y/Y growth across all regions. Total MAUs grew 27% Y/Y to 345 million in the quarter, reaching the top end of our guidance range. Given the strong Q4 performance, we believe we are well positioned for continued growth in 2021. Headwinds included the negative effects from FX movements, which were more severe than forecast and impacted revenue growth by 690 bps. We ended 2020 with strong Q4 performance as the business delivered substantial MAU growth, subscriber additions that exceeded our guidance, an improvement in ARPU trends, acceleration of users who engage with podcast content, better than expected Gross Margin, and Free Cash Flow of €74 million. (NYSE:SPOT) today reported financial results for the fourth fiscal quarter of 2020 ending December 31, 2020. NEW YORK-( BUSINESS WIRE)-Spotify Technology S.A.
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